海外管理培训生-商品方向 Overseas Management Trainee - Merchandising

1. 学习并掌握门店的基础运营知识及运作流程 Learn and master basic store operations and workflows. 2. 了解门店布局规划，门店陈列标准，门店的收货流程从商品的角度 Understand store layout planning, visual merchandising standards, and in-store receiving processes from a product perspective. 3. 学习商品的基础知识，如：如何主推及在门店陈列畅销产品，季节性产品的销售上升期，提前多久陈列；如何清理滞销品等 Acquire fundamental product knowledge, including how to promote and display best-selling products, timing for seasonal product displays, and how to manage slow-moving inventory. 4. 调研市场，分析市场信息，对比竞 品优劣势，预测商品的流行趋势 Conduct market research, analyze market information, benchmark competitor products, and forecast product trends. 5. 参与制定本地化商品策略，规划商品矩阵，制定商品上新计划，设计营销推广及促销计划 Participate in developing localized product strategies, plan product assortments, create product launch plans, and design marketing and promotional activities. 6. 定价市场及毛利率，收集品类成本数据，设定品类定价策略 Analyze pricing and profit margins, collect category cost data, and establish category pricing strategies.