推广副经理

Major Responsibilities and Objectives: As the second important role player in promotion team, to ensure that promotion team’s work are fulfilled; and major on events strategy and implementation, tenants relationship focusing on marketing items, and third parties and resources exploration. 作为推广团队中第二重要角色，要确保推广团队的工作得以落实；主要负责活动策略及实施、聚焦营销项目的租户关系，以及第三方合作及资源开拓工作。 Major Tasks & Activities: 主要工作： Work with superior to formulate, plans, develops and implements a comprehensive strategic partnership and promotional plan for the Plaza. Defines partnership and promotional potential and opportunities, develops strategies, sets objectives, budgets, resources requirements and executes program activities. Align resources, programs and activities to accomplish objectives through effective program development and implementation, contacts, coordination, and utilization of internal and external resources. 与上级合作，为购物中心制定、规划、开发和实施全面的战略合作伙伴关系和促销计划。明确合作伙伴关系和促销潜力及机会，制定策略，设定目标、预算、资源需求并执行项目活动。通过有效的项目开发和实施、联系、协调以及内部和外部资源的利用，使资源、项目和活动与目标保持一致； Work with superior to ensures accomplishment of financial/budgetary goals and performance of contract commitments. Oversees and coordinates details of programs within a wide range of functions and individuals. 与上级合作，确保完成财务/预算目标和履行合同承诺。监督和协调广泛的职能和个人范围内的项目细节； Promotions: Creates, designs, costs, schedules, implements, tracks and manages promotional programs such as discount coupons, prizes, give-a-ways, and other special programs to increase attendance to the plaza. Establishes and evaluates relationships with national promotional organizations. Negotiates and drafts promotional agreements, including terms and conditions. Ensures contracts are approved and executed. Gains exposure for promotions with radio, television and the press in conjunction with internal public and media relations staff. Works cooperatively with marketing and Portfolio department staff to coordinate and maximize efforts and build synergy. Evaluates effectiveness of promotions and approaches and makes changes to meet targets. 促销：创建、设计、成本核算、安排、实施、跟踪和管理促销项目，如折扣券、奖品、赠品和其他特别项目，以增加购物中心的客流量。与全国性促销组织建立和评估关系。谈判并起草促销协议，包括条款和条件。确保合同得到批准和执行。与内部公共和媒体关系人员合作，通过广播、电视和媒体为促销活动争取曝光度。与市场营销和营运部门人员合作，以协调和***化努力并建立协同效应。评估促销活动和方法的有效性，并做出改变以达到目标； Cooperate in formulating the business management plan and revenue budget for the event venue in the block and implement it as planned. 配合制定街区活动场地经营管理计划及收入预算并按计划执行； Researches, analyzes and tracks competitor activities and collects data to identify current industry trends. Evaluates front-end and back-end promotions and performs competitive analysis with other theme plazas relative to their promotions. Utilizes findings to convey information, make presentations, and assist in setting or adjusting targets and action plans. 研究、分析和跟踪竞争对手的活动并收集数据以确定当前行业趋势。评估前端和后端的促销活动，并与其他主题广场就其促销活动进行竞争分析。利用调查结果来传达信息、进行演示，并协助设定或调整目标及行动计划； Actively participates in industry organizations, art show, seminars, product launches, and other activities to represent and promote pla

Requires at least 5-8 years of progressive experience in partnerships and promotions within a marketing department, preferably in a shopping mall, hotel/resort or closely related industry. 需要至少 5-8 年的市场营销部门合作伙伴关系与推广方面的经验，***是在购物中心、酒店、度假村或相关行业； Requires a track record of success in building strategic marketing alliances, selling advertising or other intangibles, and negotiating contracts. 要求有在建立战略营销联盟、销售广告或其他置换以及谈判合同方面取得成功的经历； Requires the abilities of proposal writing and presentation, negotiation and deal-making, as well as excellent organizational and interpersonal communication skills. 需要具备方案撰写和展示、谈判及达成交易的能力，还有出色的组织能力和人际沟通技能； Computer proficiency with ability to use Microsoft Office Products (Word Excel PowerPoint) and database software is required. 需要具备计算机熟练操作能力，能够使用微软办公产品（Word 、 Excel、 PowerPoint）和数据 库软件； A bachelor’ s degree in business, marketing, or closely related field (or equivalent education and experience) is required. 需要有商业、市场营销或密切相关领域的学士学位（或同等教育和经验）。 Competencies Requirements: 能力要求： Cultivates Innovation 培育创新 Changemaker who loves to innovate and think up new and better ideas for the Company's success. 勇于创新和变革，能提出全新和更好的想法，帮助公司迈向成功。 Decision Quality 决策质量 Decisive leader who can make firm and timely decisions. 能及时和果断地做出明确的决策。 Business Acumen 商业敏锐度 Adept business, financial, and market knowledge; able to make business decisions and advance the Company’s goals. 拥有娴熟的商业、财务和市场知识，能够做出正确的商业决策，推动达成公司目标。 Drives for Results 追求结果 Self-driven go-getter who is result-oriented and powers through tough situations. 有自我推动力、冲劲和进取心，以结果为导向，即使在艰难的情境下也能达成目标。 Ensures Accountability 确保承担责任 Strong sense of accountability and ownership towards commitments, and the ability to establish clear responsibilities for measuring results. 拥有强烈的责任心和使命感，能制定清晰的职责和指标来衡量工作成果。 Optimises Work Process 优化工作流程 Optimiser who can set up efficient and sustainable processes to carry out departmental projects. 能建立有效和可持续的工作流程，帮助完成部门工作。 Builds Effective Teams 建设高效团队 Excellent team leader who can juggle skills and perspectives to achieve team goals. 有优秀的团队管理能力，能熟练运用不同的技巧和视角管理团队成员，以达成团队目标。 Drives Engagement 提升敬业度 Ability to engage team members to perform at their best potential and achieve deliverables. 能激励团队成员发挥***潜力，实现个人绩效目标。 Situational Adaptability 情景适应能力 Quick and proactive in adapting to changes in work demands and situations. 能快速和主动地应对工作要求和情境的变化。